Study and profiling Garfagnana tourists

Study and profiling of the profile of tourists who visit the Garfagnana and the Serchio Valley, using questionnaires and focus groups with tourism operators to identify the "tourist-type" and its travel motivations.
The demographic and visitor experiences information collected was then integrated into the regional "Make IAT" system with the aim of improving understanding of current and potential tourists and developing strategies to increase the attractiveness of the area.